Case Overview
PHC (Privatization Holding Company), a leading home-appliance manufacturer based in Amman, Jordan, wanted to run awareness and lead-generation campaigns for two flagship products: a refrigerator and an air conditioner. Aeye Marketing contracted Nabu IT Solutions to manage PHC’s Meta Ads campaigns, focusing on increasing engagement, driving inquiries, and showcasing offers to a wider audience.
The Problem
PHC needed to:
Increase awareness of their product offerings through cost-effective ad campaigns.
Drive meaningful interactions and messaging inquiries about product offers.
Maintain a high ROI on their advertising budget.
The Solution
To meet PHC’s goals, we:
Conducted detailed audience targeting to reach the right demographics.
Designed compelling ad creatives focusing on product benefits and offers.
Implemented campaign optimizations mid-run based on real-time analytics to maximize engagement and inquiries.
Our Approach
Audience Segmentation: Identified key target audiences in Amman through Meta’s advanced targeting tools, considering factors like age, interests, and purchasing behavior.
Ad Design: Crafted visually appealing ads emphasizing PHC’s refrigerator and air conditioner offers.
Messaging Strategy: Utilized Facebook and Instagram’s messaging feature to allow users to inquire directly about the offers, fostering one-on-one interactions.
Performance Monitoring: Used Meta’s Ads Manager tools to continuously analyze and refine the campaigns, ensuring the lowest CPC and highest engagement possible.
Results
High Visibility
Achieved over 201,370 impressions with a low CPM of $2.27.
Targeted Reach
Engaged 74,851 unique users
Significant Engagement
Drove 16,439 clicks to the ads, achieving an outstanding CPC of $0.03,
Direct Leads
Initiated 1,065 meaningful conversations via Meta messaging.
