Case Overview
DELD Night is one of Leipzig’s leading event brands, known for its unique party experiences and vibrant culture. In the lead-up to their highly anticipated DELD Beach Party at Seehaus Cospuden, they sought Nabu IT Solutions expertise to amplify their reach, engage their audience, and maximise ticket sales through a cohesive social media and advertising strategy.
The Problem
With a limited time window and an initial ticket sales target of 700, DELD Night needed to:
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Re-engage their local audience from previous events.
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Cut through a crowded event space with minimal ad spend.
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Achieve strong sales without an existing e-commerce funnel.
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Improve digital visibility and brand consistency on Instagram.
The Solution
We developed a holistic strategy that integrated organic growth with paid media. Key components included:
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Content & Creative Direction: We produced high-energy, on-brand visual assets tailored for reels, stories, and posts to reflect the beach party vibe.
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Instagram Management: We optimised posting schedules, engaged with the audience, and built anticipation through interactive stories, giveaways, and highlights.
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Meta Ad Campaigns: We launched multiple campaigns focused on conversions, awareness, and retargeting, including:
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A high-performing Conversions Campaign
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A Sales Funnel Push for mid-funnel users
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Top-of-funnel Reach and Awareness campaigns
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Our Approach
We worked in agile cycles, using real-time data to adjust creatives and targeting:
- Focused ad spend on Instagram where audience engagement was strongest
- A/B tested creative formats to improve cost-efficiency
- Set up clear CTAs directing users to ticket purchase links
- Used retargeting audiences to re-engage warm leads
- Maintained visual and tonal consistency across all touchpoints
Results
Tickets Sold
Over 1000 tickets sold. Well beyond the original goal of 700. And saving thousands of the initial planned ad spend budget.
Targeted Reach
4,699 total clicks to the website with a CPC of AED 0.23 (approximately $0.06)
Significant Engagement
Instagram Views: 343,034
Instagram Reach: 118,893
Link Clicks: 1,778
Visits: Profile 4,121
New Followers: 316
CPC (Avg.): €0.53
Low Budget
With just €1835 we acheived Cost Per Purchase (Avg.): ~€3.74 (based on 490 conversions)
