Case Overview
Lasoman Machines Empowering, based in Riyadh, KSA, approached us with a mission to transition their business from an offline-only model to a fully established online presence. As a leader in the industrial machines sector, their goal was to improve visibility, attract new customers, and streamline communication with their audience.
The Problem
Lasoman Machines Empowering had no online presence, which made it challenging for them to:
- Reach a wider audience.
- Showcase their products and services.
- Build credibility in the digital market.
- Compete with other industrial equipment providers who were already online.
The Solution
The client wanted a comprehensive solution:
- A visually impactful logo and brand identity that reflects professionalism and trust.
- A fully functional, modern website to showcase their catalog and services.
- An SEO-friendly setup to ensure their online visibility in a competitive industry.
Our Approach
- Logo and Brand Identity:
- We collaborated with Lasoman to understand their vision and values.
- Designed a clean, modern logo with industrial-themed elements, emphasizing strength and precision.
- Created a brand identity guide including fonts, colors, and visuals for consistent branding across platforms.
- Website Design and Development:
- Conducted user research to define the target audience’s needs.
- Designed a responsive website with intuitive navigation, emphasizing product catalogs and services.
- Integrated features like a contact form, product inquiry system, and a blog for industry insights.
- SEO Setup:
- Performed keyword research targeting relevant industrial terms in the Saudi Arabian market.
- Structured the website with SEO-friendly elements, including meta titles, descriptions, and optimized images.
- Submitted the sitemap to Google and integrated analytics tools for performance tracking.
Results
Improved Visibility
Within three months of launch, the website began ranking on the first page for several industrial equipment-related keywords in KSA.
Enhanced Credibility
The new logo and brand identity positioned Lasoman as a trusted provider in their sector.
Increased Engagement
Website traffic grew by 75% in the first quarter, with 20+ product inquiries submitted monthly.
Client's Testimonial
Nabu IT Solutions has been instrumental in creating our brand's online presence, from logo and brand design to website development and company profile creation. Their professionalism, expertise, and commitment to timely delivery have made them an excellent partner. We highly recommend their services to any business looking to enhance their digital presence.
