Case Overview
IMDAD have multiple international franchises they run in Saudi Arabia, we did the work for a luxury Japanese-Peruvian dining concept brand, partnered with Karaz Agency and Nabu IT Solutions to drive brand awareness and online bookings through multi-platform digital advertising. The goal was to set up tracking infrastructure, scale campaign performance, and establish a reliable pipeline of dining reservations.
Involvement
- Ads Management (Google, Meta, TikTok & Snapchat)
- GTM & Pixels Tracking Setup
- Content Creation Consultancy
Strategy & Setup
The engagement began with a foundational setup in January 2025, including:
Full verification and configuration of Meta and Google assets
Integration of Meta Pixels (for the website and Sevenrooms booking tool)
Creation of a dedicated Google Ads account with full conversion tracking
Launch of TikTok and Snapchat business accounts with pixel installations
Technical support sessions with Google to improve site event tracking
Onboarding of WhatsApp Business API and location tagging for Meta
This ensured the infrastructure was in place for performance-driven campaigns across all major digital channels.
Multi-Channel Campaign Execution
Over six months, we ran performance-focused campaigns aligned with each platform’s strength:
| Month | Total Spend (SAR) | Conversions | Impressions | Clicks | Avg CPC (SAR) | Avg Cost/Conversion (SAR) |
|---|---|---|---|---|---|---|
| Jan | 10,730 | ~100 est.* | 1.56M+ | 3,000+ | ~3.60 | ~32–35 est. |
| Feb | 18,108 | 360 | 2.63M | 3,156 | 2.73 | 37.33 |
| Mar | 9,403 | 154 | 367K | 1,877 | 1.40 | 26.04 |
| Apr | 10,538 | 270 | 2.59M | 5,842 | 0.70 | 29.00 |
| May | 20,491 | 417 | 4.17M | 44,346 | 0.26 | 27.41 |
| June | 19,618 | 540 | 3.54M | 55,574 | 0.25 | 24.16 |
Channel-by-Channel Analysis
Meta (Facebook & Instagram)
Key tool for early awareness and engagement: CPM as low as SAR 1.50
Booking conversions were most cost-effective at an overage of SAR 19.89
Google Ads
Top performer for high-intent traffic and local search
Conversion tracking included direct calls, online bookings, and form leads
Best cost/booking peaked in June at SAR 10.46 via Performance Max (Store Visits)
TikTok Ads
Initially delayed, full activation began in April
Smart+ Campaigns proved highly efficient: CPC ~SAR 0.33, bookings < SAR 30
TikTok became the #1 platform for conversions in May and June
Snapchat Ads
- Tested in March and launched in April for engagement and event visibility
- Higher CPM and pixel limitations reduced its effectiveness for bookings
- Best used for short-term, awareness-driven promotions
Results
Social Media Growth
Over 17 million impressions
Sales Boost
~1,850+ total tracked bookings
Integration Success
Performance CPC under SAR 1.00 on Google and TikTok
Client's Testimonial
The team did an exceptional job in enhancing our brand's presence and generate bookings continuously. Their creativity, commitment, and attention to detail have made a tangible impact
