Case Overview
Visa & Business, a Dubai-based company specializing in business setup, visa services, and PR solutions, approached us to enhance their digital presence and generate qualified leads. They required campaigns tailored to raise brand awareness and encourage potential clients to book free consultations for their services.
The Problem
The client wanted to:
Increase visibility of their services among their target audience in the UAE.
Generate actionable leads by encouraging inquiries via free consultation offers.
Optimize ad performance within a limited budget.
The Solution
We developed two dedicated campaigns:
A Brand Awareness Campaign to amplify their reach and impressions.
A Lead Generation Campaign focused on driving messaging inquiries for free consultations.
Our Approach
Targeted Audience Segmentation: We leveraged demographic and behavioral data to pinpoint ideal audiences for both campaigns, such as entrepreneurs, startups, and expatriates in Dubai.
Creative Ad Design: Developed visually engaging ad creatives highlighting Visa & Business’s offerings, emphasizing their expertise and free consultation service.
Landing Page Optimization: Ensured the landing page was optimized for seamless navigation, improving the chances of converting visitors into leads.
Data-Driven Adjustments: Used real-time metrics to fine-tune ad delivery and placements for optimal performance.
Comprehensive Tracking: Integrated Meta Pixel to monitor clicks, inquiries, and other conversions for detailed analytics.
Results
High Visibility
359,554 views achieved at a low CPM of AED 3.02 (approximately $0.82).
Targeted Reach
4,699 total clicks to the website with a CPC of AED 0.23 (approximately $0.06)
Significant Engagement
449 users engaged with the landing page, achieving a cost per contact of AED 2.33 (approximately $0.64)
Low Budget
Low budget AED 1085.52 (approximately $296.37) spent across campaigns.
