Case Overview
Cashmere Casa, a Canadian Ottawa-based luxury retailer specializing in premium cashmere products, partnered with us to revamp their digital presence and enhance customer engagement. By optimizing their Meta platforms and implementing targeted ad campaigns, we aimed to increase both in-store visits and online sales.
Involvement
- Social Media Designs
- Content Creation
- Meta Business Manager and Pixel Setup
- Meta Ads Management
- Catalogue Optimisation
The Problem
The client required a comprehensive approach to:
- Build a seamless e-commerce experience integrated with their social media platforms.
- Enhance visibility and engagement on Meta platforms (Instagram and Facebook).
- Streamline their product catalogue for social media shopping.
- Implement precise tracking tools for re-targeting and campaign optimisation.
- Drive foot traffic to their physical store while increasing online sales.
The Solution
We proposed a multi-faceted strategy:
- E-Commerce Setup: Establishing a robust Meta Business Manager account and syncing their WooCommerce product catalog with Meta platforms.
- Shop Enablement: Setting up and approving their Meta Commerce Account for the “View Shop” feature on Instagram and Facebook.
- Tracking Integration: Configuring Meta Pixel and Conversions API (CAPI) for detailed event tracking and retargeting campaigns.
- Creative Content and Ads: Crafting engaging social media posts, reels, and targeted ad campaigns to drive conversions.
- Performance Monitoring: Weekly analysis of campaign data to refine strategies and maximize impact.
Our Approach
Meta Business Manager & Commerce Setup:
- Created and configured the client’s Meta Business Manager account.
- Synced the WooCommerce catalog with Meta’s Commerce Manager, ensuring real-time product updates.
- Approved their shop, enabling the “View Shop” feature on both Instagram and Facebook for seamless product tagging on posts and reels.
Advanced Tracking Implementation:
- Set up Meta Pixel and Conversions API (CAPI) to track user events across platforms.
- Enabled retargeting campaigns to re-engage potential customers based on their interactions with the client’s website and social media.
Creative Content and Ads:
- Designed luxurious visuals and engaging reels aligned with their premium brand identity.
- Launched targeted ad campaigns focused on driving foot traffic and online purchases, prioritising high-performing audience segments.
Catalogue Optimisation:
- Enhanced product descriptions and visuals for the Meta catalog to provide a seamless shopping experience.
- Ensured catalogue consistency with the WooCommerce store.
Results
Social Media Growth
Instagram profile views increased by 350%.
Facebook profile views surged by 4400%.
Sales Boost
Targeted local ads led to a measurable increase in store visits.
WooCommerce sales increased by 50% within the first month.
Integration Success
“View Shop” features on Instagram and Facebook allowed users to directly shop. Meta Pixel and CAPI enabled detailed tracking and successful retargeting campaigns.
Client's Testimonial
Nabu IT Solutions provided us with a complete digital makeover. From setting up our Meta Shop to running targeted ads and creating stunning content, their work truly enhanced our customer experience. We’ve seen real results, and we’re excited to continue this partnership!
